Estate Agents Must Get Real!


I read an interesting article in last weekend’s Australian Financial Review written by Alan Stokes. The article as somewhat entertaining being written tongue in cheek, one would think, or maybe not.

The essence of it was that due to the caution and lack of confidence prevailing in the property market nationally, but no more so than in Perth and Brisbane, real estate salespeople are leaving the industry in droves.

It was being suggested that , due to the proliferation of websites offering services to private home sellers, the demise of the ubiquitous real estate agent was assured. Mr Stokes, however, did qualify the suggestion by saying that, like cockroaches, real estate agents can survive almost anything.

He’s probably right!

Nonetheless, it is true that it has never been easier for private sellers to sell their home, thanks to modern technology and those entrepreneurial types who can see an opportunity to exploit a growing market. Whilst selling a property privately has its pros and cons, it has been shown that private sellers generally achieve the same price as a typical real estate agent, even if the sale takes longer.

So what should the endangered species do to survive this onslaught from the private seller?

Here are some suggestions …

  • Return Calls
  • Respond to emails
  • Speak to people with respect
  • Treat everyone with equanimity, a beggar is as good as a king.
  • Do what you say you are going to do
  • Tell the truth. It’s not true that the truth hurts, it actually frees you up.
  • Have a genuine interest in the other person
  • Turn up on time, or at least let the other person know if you are running late.
  • Don’t answer your mobile phone when you are in conversation with another person. It is the height of bad manners.
  • Always act in the interests of the other person.
  • Well that’s a start.

    Can you think of anymore?? I would be really interested in your views.

    I’m interested in your thoughts so have your say….

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